Are you an affiliate marketer struggling to increase your earnings per click but not sure how to get started?

Earnings per click (EPC) is one of the most valuable pieces of data for affiliate marketers.

It can help determine whether or not a product is worth your time, money, and energy. And once you’ve learned how to increase your EPC, you can expect to drive larger profits from affiliate sales.

That’s why, in this post, we’re going to teach you:

• How to calculate earnings per click
• 7 ways to increase EPC for higher revenue

And by the end of this article, you’ll know exactly how to make more money through affiliate marketing.

Before anything, though, let’s get clear on what EPC means and why it’s so important to track.

Let’s get started.

What Does EPC Mean in Affiliate Marketing?

Earnings per click (EPC) is an affiliate marketing term that refers to the average amount of money you earn each time someone clicks one of your affiliate links. EPC affiliate marketing is, typically, run through pay-per-click (PPC) ads.

But the EPC affiliate meaning is the most important metric for being successful at affiliate marketing. 

That’s because it concretely indicates your earning potential.

And this is true whether you’re running an affiliate program or sharing links from affiliate partners.

Here’s why:

Though many new affiliate marketers aren’t aware of EPC, what it is, and how to calculate it (which we’ll cover shortly), they know another popular marketing term: “Cost per click” (CPC).

So they search for products that have the lowest CPC, run expensive pay-per-click adsto that affiliate link, and hope that they’ll make enough money back to cover their advertising costs.

Oh, and they’d also like to make a small profit.

But if you can accurately calculate EPC, then you don’t need to rely on hope.

You can make data-driven decisions with predictable success and even target other affiliate products with higher CPC.

Because once you know your EPC, then the CPC is actually irrelevant. In other words, so long as you are always earning more than you spend, you’ll be profitable.

Which is why we find it funny when people ask us, “What is a good EPC?”

The answer is simple: your earnings per click are good any time they’re higher than your cost per click.

Because then you’re making money. Period.

Once you understand this concept, you’ll be on your way to increasing profits from your affiliate marketing strategy.

How is EPC Calculated?

Your earnings per click calculation is easy:

EPC = the total amount of commissions you earn divided by the number of clicks your affiliate links had.

That’s it!

So let’s say you were running ads for an affiliate product. Your total profit from the campaign was $100, and all of that revenue came from 50 clicks on your affiliate link.

That would mean your EPC is calculated by $100 (your profit) divided by 50 (your total clicks) for a total of $2.

Plus, many affiliate marketing sites have this information on hand for affiliate marketers. They’ll calculate the average affiliate EPC of their products for you:

This data is sometimes called “network EPC” because it comes from the affiliate program’s network of partners to create the average.

These earning per click affiliate programs give you this information to help you choose your affiliate products more wisely.

Now we can already tell what you’re thinking:

If you know your earnings per click and your cost per click, why doesn’t everyone just choose products with a higher EPC than CPC and pump ads to that affiliate link? 

In the end, you’re bound to make more than you spend, right?

Well, yes and no.

The problem is that these are average earnings per click, meaning they aren’t the same for all affiliate partners. One person may link to a product with an EPC of $3.00 and another with an EPC of $1.00.

So you get the average of an EPC at $2.00.

But your marketing strategy may not yield that exact result.

This is why blindly choosing a product based on the highest EPC affiliate program isn’t as rock-solid a strategy as you may think.

The only way to know your EPC on affiliate links will be to test it yourself.

And that’s exactly what we’ll cover in the rest of this article. Because we’re going to teach you how to boost your EPC to drive more affiliate sales FAST.

Let’s turn our attention to 7 ways to improve your EPC.

How to Increase Earnings Per Click

In many cases, affiliate marketers run paid ads to their affiliate products.

But the following 7 strategies are ways to increase your profits without relying on paid ads at all.

That’s because, for many of these tips, we’ll be using :

OptinMonster is hands down the best way to create a more profitable affiliate marketing strategy and increase your earnings per click. It allows you to make highly effective “optin campaigns” like popups, floating bars, fullscreen welcome mats, and more.

These optin campaigns are super easy to create and require zero coding or “tech” skills to get started.

Everything starts by selecting the right template for the type of campaign you want to build:

These templates save you time, energy, and headaches in the campaign creation process. They come with everything you need to boost affiliate sales out-of-the-box.

Plus, they look great across all devices: mobile, desktop, and tablets.

Once you’ve chosen the right campaign, you can easily make modifications to customize it to your brand and offer.

To change the text, for example, you can use OptinMonster’s inline editor:

This allows you to personalize your campaign’s messaging for higher conversion rates.

Want to add a new feature like images, videos, chatbots, and more? You can do so with a drag and a drop:

This makes it possible for anyone to create high-converting and professional-looking campaigns in a matter of minutes.

But once the campaign has been built, how do you show it to the right people to maximize affiliate sales?

You can use OptinMonster’s targeting rules and triggers.

These will ensure that your campaigns are shown to the right people, in the right places, and at just the right time in their customer journey.

A few of OptinMonster’s most popular rules include:

• Exit-Intent® Technology: Display a campaign, like a lightbox popup, as users are actively leaving your site to recapture abandoning visitors.
• OnSite Retargeting®: Show new campaigns to returning visitors to prevent “popup fatigue.”
• Geolocation Targeting: Create campaigns to appear to people based on where they’re physically located.
• Page-Level Targeting: Make your campaigns appear on specific posts or pages across your site.

These targeting rules can help you show the right affiliate products to only the most relevant portion of your site’s traffic.