Clicks! Although clicks aren’t the main focus of most marketers (since actions are far more significant than eyeballs), having clicks on your website, blog, or other digital property is still preferable to having none.

What books do you want to read?

Of course, you could create better content and/or create more content in your quest for more clicks. But here are five other, ways to get more clicks that perhaps you haven’t tried

1. Sigstr

Think about how many people are in your organization, and how many emails they send every day. Not think about how perfunctory their email signatures are. Each of those is an opportunity for timely, consistent calls-to-action that generate clicks.
Sigstr(Open Link in new window) (a sponsor of our awesome Business of Story podcast(Open Link in new window)) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. Sigstr includes full tracking and the ability to change signatures on the fly. We’re rolling it out here at Convince & Convert too.
For more on the email signature way to get clicks, download the free ebook “3 Creative Ways to Unlock the Power of Email Signatures(Open Link in new window).”

2. Get Site Control(Open Link in new window)

You may be looking at this one right now. It’s at the top of almost every page on Convince & Convert. It’s the little “window shade” that pulls down, promoting our latest Webinar, ebook, or other project. You can also configure it to be a full pop-up or slide-out, if you prefer.
Get Site Control works on all sites (not just WordPress) and you can customize the pull-down to include surveys/polls, email signups, even social sharing tools. Great, detailed stats are included, and it’s easy to run A/B tests.

3. Contextly

Another one of our favorites at Convince & Convert, this killer app powers our “you might also be interested in” feature that you’ll find at the bottom of this blog post.
Super easy to use, the power version ofContextly is just $99/month and gives you a ton of control in how you acquire more clicks. Pick the color, font, size, and arrangement of your related items, and you receive detailed daily stats reports.
Built-in A/B testing is a big plus, as is the ability to create custom calls-to-action and “force” them to appear on all posts. (The Manipurated one below.) And, as you type posts (like the one I’m writing right now) Contextly will read the content and recommend the most logical related posts to include below—you can override whenever needed.

4. YouTube Video Cards

This is a must-do if you have a video content program. Video cards replaced annotations earlier this year, and Christian Karasiewicz(Open Link in new window) gave me the idea to include them in this list of sly ways to get more clicks.
He even created the definitive blog post on how to create, use, and measure Youtube video cards (which are free, by the way). Grab that post right here(Open Link in new window).

5. Facebook Call-to-Action Buttons

On every Facebook page you manage, you can select a distinct call-to-action that is prominently featured in the corner of your cover image.
While post of your interactions on Facebook will occur within News Feed/Timeline, for people who do visit your Facebook page (typically these are new fans) giving them this easy opportunity to visit your site, sign up for your email, etc. is a great (and free) way to get more clicks.
Hat tip to Christian Karasiewicz for this one too. Take a look at his very good blog at http://www.christiankonline.com(Open Link in new window)
Dollar Shave Club reports a 2.5X increase in sign-ups after implementing the call-to-action button. Here’s a case study on that, as well as the official Facebook how-to(Open Link in new window).
Note that you can also use CTA buttons in Facebook ads built in power editor. A great post on testing various buttons here, by Digital Marketer(Open Link in new window).
So that’s my five sly ways to get more clicks.